Mac Apps Hiding

By David Morgenstern  |  Posted 2006-09-21 Print this article Print

?"> However, two products looked promising: FireLogics HealthEngage Diabetes 3.8 and Berkeley Medicals The Body Journal version 1.5. Each provides tools for managing and charting information as well as storing data on remote servers in case of an emergency. And they both support automated input from the glucose readers.
HealthEngage Diabetes 3.8 is packed with information about nutrition and lets users generate shopping lists from meal plans that can be downloaded to your iPod. The cost is $59.99 for a single user license; support for Palm or PocketPC devices is an additional $10.
The Body Journal 1.5 targets all your personal health data as well as diabetes. Its also trying to build virtual support groups for its users in online forums. I found the developers section responsive to customer questions. The software costs $49.99, which includes one year of the Web record access. The software can handle the records for up to 10 people; however, the Web access for additional people is $30 for the first "card" and then $5 for each additional record. Both of these solutions are offered to Mac and Windows platforms. These vendors see the advantage of connecting with almost all customers in the market, not just the vast majority of customers. What features do eWEEK readers want in OS X 10.5? Think network computing and Windows compatibility. Click here to read more. In my search I found a disturbing posting. One device provider said Mac users could use Boot Camp for its Windows software. That would be its level of support for the Mac—in other words, none. Countering that was the word from blogger, author and developer Chris Adamson that headhunters were looking for Cocoa developers to write new Mac applications. "A small data point, but a really good sign that Mac OS X is really making headway in terms of mindshare, since getting a call means that there are businesses out there that want to write new Mac applications (or at least port to the Mac, which still means new apps for us)," he wrote. Chris is right, this is good news. But the biggest problem that I encountered in my search for Mac software was the task of finding these products. I spent hours clicking through page after page and trying to decipher features. Apple was little help. The two diabetes products mentioned on the site are Diabetes Logbook X and Type2Tracker. And these listings were buried. Apple must get out in front of boosting its platform to a wider group of vertical segments. It cant rely on download sites or general Web resources to suffice, or rely on small developers to have the marketing resources to create any buzz. The information that is presented to potential Mac customers may be out of date and present the Mac in a bad light. In addition, Apple needs to make sure that ISVs and OEM device developers are getting the help on Mac drivers for devices. Its all well and good for Apple to point to the increasing number of Mac developers—the company must be more aggressive in seeding developers for software thats missing from the Mac portfolio and funding the code. Boot Camp may be a necessary evil, but it sends a mixed message to the market. Apple needs to get behind OS X developers with marketing resources to make it easy to find the stuff. Check out eWEEK.coms for the latest news in desktop and notebook computing.

David Morgenstern is Executive Editor/Special Projects of eWEEK. Previously, he served as the news editor of Ziff Davis Internet and editor for Ziff Davis' Storage Supersite.

In 'the days,' he was an award-winning editor with the heralded MacWEEK newsweekly as well as eMediaweekly, a trade publication for managers of professional digital content creation.

David has also worked on the vendor side of the industry, including companies offering professional displays and color-calibration technology, and Internet video.

He can be reached here.


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