Apple Must Prove MacBook Pro Can Be Valuable to Enterprise Users

By Don Reisinger  |  Posted 2012-09-10 Print this article Print

5. Bigger screens for all!

Following that, it would be nice if Apple started delivering bigger screens across its Mac line. The 15-inch MacBook Pro is nice and all, but where did the 17-inch option go? And topping out the iMac at 27 inches just isn't enough any longer. Bigger displays are a necessity across Apple's Mac line.

6. The aluminum look is wearing thin

Apple has gone all in on the aluminum design that permeates its entire Mac line. But it's about time the company delivers something else. Apple is a design leader. And now that many other companies are delivering aluminum designs, it's becoming part of the crowd. That has to stop in the next generation of Macs.

7. Forget the pricing complaints

Apple has always been criticized for selling its Macs at prices that might seem awfully expensive for what customers are getting. However, that premium has become synonymous with the Apple brand. And to ditch it in favor of placating critics is not the best of ideas right now.

8. More iPad integration

Apple has brought some of the iPad features that people like-including gestures and others-to Macs. But perhaps there is more than can be delivered to the Macs. How about a touch-screen-equipped MacBook Pro? How about a Retina-ready iMac? More iPad integration would be awfully nice.

9. A stronger Mac Mini pitch

The Mac Mini is often ignored in Apple's computers, but it shouldn't be. The device comes in at the affordable price of $599, and allows users to have the full Mac experience, as long as they can provide their own mouse, monitor and keyboard. It's a great value. And it's about time Apple removes it from the shadows and shows that to customers.

10. The Mac Pro's value to the enterprise

As noted, the Mac Pro needs an update. But that's not all the device requires. For years now, Apple has been unable to make the pitch to enterprise users that the Mac Pro is of value to them. That has to change. In order for the Mac Pro to be something other than a product for niche Mac buyers, Apple has to prove that its computer can be valuable to corporate users.

Follow Don Reisinger on Twitter by clicking here

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel