Asus Planning 11-Inch Netbook, New Intel-Based Laptop

 
 
By Michelle Maisto  |  Posted 2009-05-04 Email Print this article Print
 
 
 
 
 
 
 

Asus reportedly plans to offer an 11.6-inch version of its Eee PC netbook, as well as two new notebooks, one of which will use Intel's ultra-low-voltage chip. Further, Asus is expecting netbooks to account for only 10 percent of its PC sales, while competitor Acer puts the number at 50 percent, according to a new report from DigiTimes.

Asustek plans to launch an 11.6-inch version of its Eee PC netbook later this month, DigiTimes is reporting.

The 11.6-inch netbook is expected to account for 30 percent of Asustek's total shipments. The 10-inch model, the paper reports, will still be considered the mainstream specification for 2009 and will account for 50 percent of the company's total shipments.

The paper additionally reports that Asustek's 2009 sales forecast for ultra-thin notebooks is 10 percent, with the potential to reach 20 percent in 2010, while Acer expects the ultra-thin notebooks to account for 50 percent of its 2009 notebook sales.

Acer, which ranks below only HP and Dell for U.S. and worldwide PC shipments, recently reported a net profit of $60.3 million for the first quarter of 2009 - a fall of 31 percent from a year earlier - which has been attributed, in part, to its need to move its netbooks to 10-inch screens.

Asus, which is not among the top-five PC manufacturers, reported first quarter 2009 revenue of approximately $1.4 billion, which was 26.6 percent below revenues from the same quarter the previous year.

Netbooks, or mini-notebooks, are generally priced below $600, and this price point has made them the saving grace of the PC market, in an economy that has otherwise discouraged sales.

Netbook shipment numbers are expected to increase by 68.5 percent in 2009, and 39.6 percent in 2010, with approximately 31 million units shipping, according to research Firm iSuppli.

iSuppli has also suggested that as the economy improves, netbook numbers may decline.

According to DigiTimes, Asus president Jerry Shen said his company additionally plans to launch the XS15, a 15.6-inch mid-range to high-end notebook based on Intel's CULV (consumer ultra low voltage) chip, priced between $1,060 and $1,330, as well as a 13.3-inch notebook priced between approximately $800-$900.

 
 
 
 
Michelle Maisto has been covering the enterprise mobility space for a decade, beginning with Knowledge Management, Field Force Automation and eCRM, and most recently as the editor-in-chief of Mobile Enterprise magazine. She earned an MFA in nonfiction writing from Columbia University, and in her spare time obsesses about food. Her first book, The Gastronomy of Marriage, if forthcoming from Random House in September 2009.
 
 
 
 
 
 
 

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