While the Apple iPad dominates consumer interest, in a new survey, the BlackBerry PlayBook garnered as much interest as all other options combined.
Research In Motion may have goofed with the Torch, which didn't attract all
the consumer love or glowing
RIM was surely hoping its intended iPhone killer would receive.
Its planned BlackBerry PlayBook tablet, however, may be a different story.
In an October survey from ChangeWave that asked tablet-interested consumers
which specific tablet they were "most likely" to purchase, as many
people said the BlackBerry PlayBook as the Samsung Galaxy Tab, Hewlett-Packard
Slate, Archos Tablet, Dell Streak and Sony Dash combined.
Apple-which reinvigorated the tablet market and sent the industry scrambling
to create competing products likely to arrive on retailer and carrier shelves
this holiday season-not surprisingly dominated, with 80 percent of those
surveyed saying an iPad was most likely in their future. The RIM PlayBook,
however, grabbed 8 percent of the vote, followed by the Samsung Galaxy Tab with
3 percent and the HP Slate with 2 percent, while 1 percent apiece went to
Archos, Dell and Sony.
The ChangeWave survey, which questioned 3,100-plus consumers, also addressed
the popular question of whether tablets are luring customers away from
netbooks, the answer to which was: Indeed. When consumers who'd stated they
planned to buy a laptop in the next 90 days were asked whether it will be a
netbook, only 14 percent of those polled in October said yes-compared with 18
percent in January, 20 percent in October 2009 and 24 percent in June 2009.
Netbook makers, however, hardly need to cash in their chips yet. According
to an Oct. 14 report from ABI Research,
netbooks-43 million of which are expected to have shipped by year's end-are still
posting "good growth,"
analyst Jeff Orr said, though not at "the meteoric pace of the past couple
The ABI report added that, driven by
Apple, the firm expects 11 million-plus tablets to ship in 2010. (Asus, the
inventor of the netbook, will be contributing to that figure, with the December
launch of 7-, 10- and 12-inch tablets.)
As for the tablet jackpot winner, ChangeWave asked how satisfied current
iPad owners are with the device. "Somewhat satisfied," said 23
percent of those surveyed, while 72 percent were "very satisfied."
"With the iPad having already set the bar so very high in terms of
customer expectations, these new tablets all have their work cut out for them,
in order to succeed in the race to gain new market share," Paul Carton,
ChangeWave vice president of research, said in a Nov. 2 blog post.
The Samsung Galaxy Tab will arrive in November and be offered by Verizon
Wireless, Sprint, T-Mobile and, it was most recently announced, U.S. Cellular.
The popular pricing is $399 with a two-year data plan, or $599 without a
contract. The Apple iPad starts at $499. RIM has yet to release pricing details
for the BlackBerry PlayBook, and the Dell Streak-which, at 5 inches, some find
to be more of a large smartphone than a small tablet-is $300 with a two-year
AT&T contract, or $550 without.