Dell Aims to Speed Channel Evolution with Everdream Buy
Dell gets channel know-how with its Everdream purchase, while Everdream gets midmarket prowess and reach. (The Channel Insider)Dells planned acquisition of Everdream will bring the PC vendor the channel know-how it needs to implement its promised partner program, the two companies told The Channel Insider Nov. 16. Dell officials said the Everdream acquisition complements the remote management technology it acquired when Dell bought SilverBack Technologies. Everdreams technology will allow Dell to extend remote management from servers, storage and printers to desktops, notebooks and mobile devices, Everdream officials said. Meanwhile, Everdream will get the resources and the scale it needs to expand its customer base.
The SAAS (software as a service) providers technology and channel success made it a tantalizing target for Dell, said Jim Obsitnik, Everdreams vice president of marketing. In April, Everdream switched to a 100 percent channel go-to-market strategy, he said. Everdream removed its entire direct sales team and also hired channel veteran Mike Menegay as vice president of sales, Obsitnik said.