Dell Aims to Speed Channel Evolution with Everdream Buy

 
 
By Sharon Linsenbach  |  Posted 2007-11-17 Email Print this article Print
 
 
 
 
 
 
 

Dell gets channel know-how with its Everdream purchase, while Everdream gets midmarket prowess and reach. (The Channel Insider)

Dells planned acquisition of Everdream will bring the PC vendor the channel know-how it needs to implement its promised partner program, the two companies told The Channel Insider Nov. 16. Dell officials said the Everdream acquisition complements the remote management technology it acquired when Dell bought SilverBack Technologies. Everdreams technology will allow Dell to extend remote management from servers, storage and printers to desktops, notebooks and mobile devices, Everdream officials said. Meanwhile, Everdream will get the resources and the scale it needs to expand its customer base.
The SAAS (software as a service) providers technology and channel success made it a tantalizing target for Dell, said Jim Obsitnik, Everdreams vice president of marketing. In April, Everdream switched to a 100 percent channel go-to-market strategy, he said. Everdream removed its entire direct sales team and also hired channel veteran Mike Menegay as vice president of sales, Obsitnik said.
Menegays channel experience includes a stint as vice president of channels and alliances at Network Associates and senior vice president of worldwide channels at Macromedia. Making the successful switch to the channel model meant Everdream had to find a different way of thinking and talking to the market, Obsitnik said. "[Dell] needs that intellectual property to move along the channel evolution curve more quickly," he said. Still, integrating people, partners and processes from Everdreams existing channel program will take some work, admitted Greg Davis, Dells chief of North American channels. Channel consultants say the challenge is even greater when taking into account Dells announcement that it wants to acquire EqualLogic, which also has a separate channel program. Analysts say that partner confusion and frustration could result unless Dell consolidates all programs into one channel partner offering. But Dell is being cautious about such a bold move.
Read the full story on The Channel Insider: Dell Aims to Speed Channel Evolution with Everdream Buy Check out eWEEK.coms for the latest news in desktop and notebook computing.
 
 
 
 
Sharon Linsenbach Sharon Linsenbach is a staff writer for eWEEK and eWEEK Channel Insider. Prior to joining Ziff Davis, Sharon was Assistant Managing Editor for CRN, a weekly magazine for PC and technology resellers. Before joining CRN, Sharon was an Acquisitions Editor for The Coriolis Group and later, Editorial Director with Paraglyph Press, both in Scottsdale, AZ. She holds a BA in English from Drew University and lives in the Philadelphia suburbs with her significant other and two neurotic cats. When she's not reading or writing about technology, Sharon enjoys yoga, knitting, traveling and live music. Sharon can be reached at Sharon.Linsenbach@ziffdavisenterprise.com.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel