Dell confirms that it has developed an ultrathin, luxury laptop code-named Adamo, in an effort to counter what Apple achieved with the MacBook Air. The announcement of the Dell Adamo notebook comes during a press conference at the International CES expo, although Dell executives decline to offer any details about the configurations, release date and price. Dell also showed a mininotebook at CES called the Dell Mini 10.
offered a sneak peak at its latest high-end laptop, called the
"Adamo," at the International CES expo here, confirming rumors that
the company had engineered a notebook that could rival the Apple
During a Jan. 9 press conference to announce a mininotebook called the Dell
Mini 10, Dell executives gave the audience a quick look at the Adamo laptop.
After a model brought the notebook on stage for a brief demonstration, she took
the laptop away and Dell offered no further details about Adamo, according to
an Associated Press account.
posted a blog entry about the Adamo on its Direct2Dell Web site,
the company offered few details. However, leaks
about the Adamo preceded this year's CES
and the notebook has been
described as a high-end machine that offers the same thin and light look that
Apple achieved with the MacBook Air, which was released in 2008.
Now, the question is when Dell will release the Adamo laptop for the
consumer market and whether the company's engineering will match what Apple
achieved with the MacBook Air.
"Basically, Dell wants to make a design statement," said Roger
Kay, an analyst with Endpoint Technologies Associates.
"For years, Dell has been known for low-cost designs and being able to
offer efficient delivery," Kay said. "With this laptop, Dell is
looking to make a statement. They know they are not going to sell a lot of
these, but the idea is to show people they can do this type of high-end design
and then people will know that the company is capable of producing good,
Thinner, more portable laptops
turned up in many of the
announcements at CES. In addition to Dell, Hewlett-Packard,
which remains the world's top PC manufacturer, offered a new notebook based on
Advanced Micro Devices' "Yukon" platform.
The idea for the AMD
platform was to create a new class of light, ultraportable machines that would
offer the same performance as a full-sized notebook and come in a form factor
that is larger than typically found in a "netbook" or mininotebook.
In addition, Lenovo
rolled out several new consumer notebooks, including a 16-inch laptop,
which also incorporated these thinner and lighter design elements. However,
Lenovo's new IdeaPad laptops are more expensive than the HP Pavilion dv2 based
on AMD's Yukon.
However, with Adamo, Dell looks to be targeting an audience willing to pay a
premium for a cutting-edge laptop. HP and Lenovo, on the other hand, spent CES
trying to drive down the price of notebooks even further.
In addition to the Adamo tease, Dell showcased the Mini 10, a 10-inch
mininotebook that uses an Intel Atom Z530 (1.60GHz) processor. This specific
Intel Atom processor was originally designed for MIDs (mobile Internet devices).
The Dell Mini 10 will have multitouch capabilities, built-in broadband
technology and built-in GPS, and will use
802.11 draft-n wireless technologies.
Finally, Dell also announced Jan. 9 that it had signed
a partnership deal with AT&T that will allow users to buy a Dell Inspiron
Mini 9 for $99 with a two-year Internet service contract from AT&T. The
Inspiron Mini 9 usually sells for about $499.