Dell is testing a digital music player that could challenge the Apple iPod, says the Wall Street Journal. Dell would go into a competition against Apple in which other companies, like Sony and Microsoft, have failed.
BANGALORE (Reuters) - In recent months, personal computer maker Dell
Inc. has been testing a digital music player that could go on sale as
early as September, the Wall Street Journal newspaper said, citing
several Dell officials.
Dell's new foray would put it into an Apple-led market that has defied assaults.
Companies like Microsoft Corp and Sony Corp have tried -- and failed
-- to make a dent in the market dominated by Apple's iPod players and
iTunes store, the Journal said.
The music player which Dell has been testing features a small
navigation screen and basic button controls to scroll through music
play lists, the Journal reported.
It would connect to online music services via a Wi-Fi Internet
connection, and Dell would likely price the model at less than $100,
the Journal said. Dell's first foray into the music market in 2003 was
a huge disappointment. It withdrew from the music-player market after
its DJ Ditty player failed to make major inroads.
This time, if the company goes ahead with the music player, the
strategy is different, Michael Tatelman, Dell's vice president of
consumer sales said, according to the paper.
Instead of simply selling a piece of hardware tied to someone else's
music service, as it did in 2003, Dell is working on software for a
range of portable PCs that will let users download and organize music
and movies from various online sources, the paper added.
(Reporting by Purwa Naveen Raman in Bangalore)
Copyright Reuters 2008. All rights reserved. Users
may download and print extracts of content from this website for their own
personal and non-commercial use only. Republication or redistribution of
Reuters content, including by framing or similar means, is expressly prohibited
without the prior written consent of Reuters. Reuters and the Reuters sphere
logo are registered trademarks or trademarks of the Reuters group of companies
around the world.