Dell introduces two new desktops with shrunken chassis but wide-ranging options, including several Intel processors and a choice of operating systems and form factors. Dell calls the OptiPlex 780 the world's smallest fully functional commercial desktop PC.
Dell is revamping its line of OptiPlex commercial desktops, with the Dec. 10
introduction of the OptiPlex 780 USFF and the OptiPlex 380.
The Dell OptiPlex 780 is now the world's smallest fully functional
commercial desktop PC with an integrated power supply and Intel vPro
technology, which enables an enterprise to manage the system remotely,
according to the PC maker.
"My team is really proud of this," Curtis Campbell, Dell's senior product
manager for OptiPlex, told eWEEK. "Not only did we manage to make this
generation smaller-by 22 percent-but we integrated the power supply, which is
that bricklike thing on a notebook, but about three and a half times bigger.
Customers really wanted to get rid of that. "
Dell's customers also asked for options flexible enough to meet fluctuating
The OptiPlex 780 is available as a minitower, a desktop, a small form factor
and an ultra small form factor. As with the also-option-rich Dell V13 laptop
two days earlier, Dell offers a choice of operating systems, from Ubuntu Linux
to multiple incarnations of Microsoft Windows XP, Vista
and Windows 7. Processor options range from the Intel Celeron up to (on all but
the ultra small form factor) Intel's Core 2 Quad.
Customers can also choose from various hard drive, memory and connectivity
options. The OptiPlex 780 can support two displays, and wireless connectivity
is an option, which Campbell says
comes thanks to technology leveraged from Dell's notebooks.
"Purpose-built computing on the client side is a big theme for Dell," said Campbell.
"We definitely believe that to be successful these days we have to be
innovative and enable customers to do more with less. If we make their jobs
easier, they make our jobs easier here at Dell."
The OptiPlex 780 desktop can be used with an under-the-desk mount, as well
as with a wall mount or an all-in-one stand that a flat-panel display can also
be mounted on. Campbell said Dell
is concentrating on vertical markets, such as health care and education, and
responding to their unique needs. Dell's new design, he said, "flows into what
they're already doing."
The OptiPlex 380 is geared toward growing businesses with limited IT
environments. Designed to be secure, flexible and energy efficient, it comes in
a choice of three form factors: a minitower, desktop or small form factor.
Operating system and processor options again range, with configurations
including Intel Core 2 Quad processors, DDR3
(double data rate 3) memory, discrete graphics and Windows 7. There are
customizable service and support options through Dell ProSupport, and the
option of the Dell Client Manager for remotely monitoring systems or updating
multiple desktops at once.
Both the OptiPlex 380 and 780 are Energy Star 5.0 and EPEAT Gold qualified,
with the 380 additionally offering a power supply that's 88 percent efficient
and the 780 offering 90 percent efficiency. Campbell
explained that not every device is efficient enough to use the amount of power
coming out of an electrical socket. Further, the less energy wasted, the
greater the savings passed along to customers.
"Dell has a tool called an Energy Calculator, and customers can go online
and plug in their display type [and other details] and do a comparison of the
system they're building in the Calculator and compare it against their current
machine," said Campbell. He went on to tell the story of a large school
district he'd recently visited, where the IT budgets had been slashed.
"They were able to take the figures from the Calculator," Campbell
said, "and show their superintendent the amount of money they could save on
Both the OptiPlex 380 and the OptiPlex 780 USFF are now available. Pricing
for the 380 begins at $329 for the desktop, $339 for the minitower and $349 for
the small form factor. The 780 USFF starts at $629.