Dell Tries Out Non-Configurable PC
Dell Computer Corp. is entering the prebuilt PC arena, competing with traditional vendors of non-configurable PCs traditionally sold at retail.Dell Computer Corp. is entering the prebuilt PC arena, competing with traditional vendors of non-configurable PCs traditionally sold at retail. "We continue to appeal to more experienced computer users," said a spokesman for Dell, Round Rock, Tex. "Now, were going after more retail-prone customers to widen our net." The Dell SmartStep is a prebuilt PC configured with a 1-GHz Celeron, 128-Mbytes of memory, 20-Gbyte hard drive, and a 15-inch monitor for a base price of $599. No feature of the PC, including the monitor, can be configured by a customer.
Although one might assume that a retail customer might be interested in the ability to play with a machine and buy it immediately from the store, customers in fact are now accustomed to going online and buying items, the Dell spokesman said. "People now feel comfortable buying direct over the Internet," he said.