Dells Return as CEO Mirrors that of Apples Jobs
Opinion: Like Jobs, Michael Dell will seek to innovate on the product side rather than continue to try to perfect the supply chain and manufacturing processes that drove the company to the top.You had to see this one coming. I had a feeling when I wrote on Sept. 18 that "Dell 2.0," a plan to get the computer maker back on track with a renewed focus on the customer, was a desperate attempt by then-CEO Kevin Rollins to reverse the downward trends in Dells finances and customer satisfaction. And, with company founder Michael Dell looking over Rollins shoulder and giving him the dreaded vote of confidence, it seemed Rollins days were numbered. The parallels between Michael Dells return to the CEO role, announced Jan. 31, and that of Apples Steve Jobs 10 years ago are illuminating. Both could not fully let go of control of the companies they built. Jobs, of course, was forced out, while Dell had planned to move Rollins into the CEO spot. But in the two-plus years with Rollins at the helm, Dell lost market share to Hewlett-Packard and waited too long to embrace Advanced Micro Processors chips.
Like Jobs, Dell (the person) will seek to innovate on the product side rather than continue to try to perfect the supply chain and manufacturing processes that drove Dell (the company) to the top.