The European Commission said Intel's practice of giving rebates to OEMs for buying most of their chips from Intel and payments for delaying the launch of PCs powered by AMD chips is illegal and hurts competition, which eventually hurts consumers. However, Intel CEO Otellini said the company will appeal the decision, claiming that their practices were legal and necessary in a highly competitive market.
The European Commission levied a record $1.45 billion fine against Intel for
what it says were anti-competitive practices against smaller rival Advanced
The Commission ordered Intel to stop the illegal practices of offering
rebates to systems manufacturers for buying only Intel chips, and for making
direct payments to OEMs to stop or delay the launch of products powered by x86
processors from chip makers other than Intel.
In a statement, Intel President and CEO
Paul Otellini said the company will appeal the Commission's fine.
"We believe the decision is wrong and ignores the reality of a highly
competitive microprocessor marketplace-characterized by constant innovation,
improved product performance and lower prices," Otellini said in the statement.
"There has been absolutely zero harm to consumers."
Intel's Otellini gives an optimistic outlook. Read more here.
European commissioners disagreed.
"Intel has harmed millions of European consumers by deliberately acting
to keep competitors out of the market for computer chips for many years,"
Competition Commissioner Neelie Kroes said in a statement. "Such a serious and
sustained violation of the [European Union's] antitrust rules cannot be
According to the Commission, between 2002 and 2007, Intel gave rebates to
OEMs on the condition that they buy all or most of their chips from Intel. The
Commission said the systems makers impacted by the rebates were Acer, Dell,
Hewlett-Packard, Lenovo and NEC.
"Furthermore, Intel made payments to major retailer Media Saturn Holding
from October 2002 to December 2007 on condition that it exclusively sold
Intel-based PCs in all countries in which Media Saturn Holding is active," the
Commission said in a statement announcing the fine.
The commissioners said that in many cases, rebates can help consumers by leading
to reduced prices for products. However, they said, a case like Intel's-where
it holds an almost 80 percent share of the $30 billion global x86 processor
market-can hurt competition. They said that their concerns were not with the
rebates, but with the conditions put on them.
To compete with Intel, rival chip makers faced having to offer rebates that
in some cases were lower than the cost of producing the CPUs, commissioners
said. AMD offered 1 million free chips to
one OEM, which would have lost the Intel rebate had it taken all those free AMD
chips. Eventually, the systems maker took only 160,000 of the free AMD
The result was less competition in the market and fewer choices for
consumers, they said.
Otellini said the Commission's ruling ignored the basics course of
"The natural result of a competitive market with only two major suppliers is
that when one company wins sales, the other does not," Otellini said in his
statement. "The Directorate General for Competition of the Commission ignored
or refused to obtain significant evidence that contradicts the assertions in
this decision. We believe this evidence shows that when companies perform well
the market rewards them, when they don't perform the market acts
Because Intel invests heavily in innovation, manufacturing and development,
it can discount products to compete in a highly competitive market, he said.
This helps consumers by passing along the efficiencies Intel has created.