HP reportedly is planning to release two "ultrabooks" ahead of launches by such OEMs as Asus, LG, Lenovo and Acer. Ultrabooks are a new category of ultra-thin notebooks proposed by Intel.
reportedly could be the first vendor to launch an "ultrabook," beating out Asus
for the title.
to a report on the Taiwanese Website DigiTimes
, HP could launch two
or more models of ultrabooks before Asus comes out with its UX21 devices in
September. Quoting "sources at Taiwan-based suppliers for parts and
components," DigiTimes said July 11 that the HP ultra-thin laptops will use
Intel's 1.8GHz Core i7-2677M and 1.7GHz Core i7-2637M dual-core processors.
devices will be manufactured by Foxconn Electronics, which reportedly has begun
shipping the ultrabooks to HP.
are a new mobile PC concept first touted by Intel at the Computex show in May that
calls for very thin and light devices. Ultrabooks, which would be less than 0.8
inches thick and cost less than $1,000, would offer the performance and
capabilities of traditional notebooks and include features found in tablets,
including high responsiveness and eventually touch-screens. They would be
powered by Intel Core and Atom processors.
executives are predicting fast adoption of the systems, with ultrabooks
accounting for 40 percent of all notebooks shipped by the end of 2012.
OEMs have embraced the ultrabook
Asus Chairman Jonney Shih took to the stage at Computex with Intel Executive
Vice President Sean Maloney to introduce his company's Core-based UX21, which
is due out in two models in September.
Electronics and Lenovo also had ultrabooks on display at the show: LG showed
off its P220, and Lenovo its IdeaPad U300S. Acer is planning an ultrabook
release as well, with company President Jim Wong saying the new devices could
revive a notebook market that is seeing continued strength in the commercial
segment but weakened numbers among consumers, many of whom upgraded their
systems last year when Microsoft released its Windows 7 operating system. In
addition, consumers now also have the option of buying tablets rather than
other OEMs reportedly are taking a more cautious approach to the ultrabook
concept, having seen Intel's CULV (Consumer Ultra Low Voltage) thin notebook
idea in 2009 failing to gain traction in the market. Now they face greater
competition in tablets. Some also are concerned about the high price of the
ultrabooks and questioning whether they can come in below the $1,000 mark.
are waiting to see how Asus and other early proponents fare before jumping in.
is doing its part. The giant chip maker in June unveiled three new Core
processors aimed at the ultrabook segment. In addition, Intel reportedly is
incentives to systems makers
that offer ultrabooks.
executives are hoping the financial incentives and a new marketing campaign
will encourage top-tier PC OEMs to adopt the ultrabook idea.
are seen not only as a way to help bolster the laptop market, which Intel
dominates, but also as another way for the chip maker to gain a foothold in the
highly competitive market for mobile devices like smartphones and tablets,
which is dominated by chips designed by ARM Holdings and manufactured by the
likes of Qualcomm, Texas Instruments and Samsung.