HP's PC Division No Longer Latch-Key Kid

 
 
By Nicholas Kolakowski  |  Posted 2011-10-27 Email Print this article Print
 
 
 
 
 
 
 

Hewlett-Packard will keep its Personal Systems Group, which manufactures the company's PCs, in an about-face from its former strategy.

Hewlett-Packard will keep its Personal Systems Group, reversing a decision that would have potentially spun off HP's profitable PC-manufacturing division.

"HP objectively evaluated the strategic, financial and operational impact of spinning off PSG," Meg Whitman, HP's CEO and president, wrote in an Oct. 27 statement. "It's clear after our analysis that keeping PSG within HP is right for customers and partners, right for shareholders, and right for employees."

In an Oct. 27 conference call, she told media and analysts that HP's previous decision had "confused the market pretty dramatically" but that the company was moving to eliminate that uncertainty. "We're going to fight for every order," she said, alluding to PSG sales.

An HP "data-driven evaluation" revealed PSG as not only deeply baked into all of HP's lines of business (including supply chain, IT and procurement), but also a significant contributor to overall brand value-too valuable, apparently, to divest and recreate as a standalone company, according to the tech giant.

In essence, HP's decision to keep PSG is a partial refutation of the company's abrupt about-face earlier this year, one that saw the company kill its webOS-powered TouchPad tablet, announce plans to either partially or fully divest itself of PSG, and move to position itself first and foremost as a software-and-services concern. That strategy, established by ex-CEO Leo Apotheker, was met with shock and mixed reviews by pundits and analysts.    

Apotheker, who had come to HP from German enterprise-software maker SAP, had advocated software and services as the way forward. He also argued that low margins and slower sales made the PC business a less attractive proposition. But as criticism continued and HP's stock plunged, the company's embattled board forced him out of the CEO seat Sept. 22 and appointed former eBay CEO and one-time California gubernatorial candidate Meg Whitman in his place.

Whitman previously sat on HP's board of directors. Soon after taking her new position, she worked to reassure investors and employees of HP's continued viability after two CEO shake-ups in less than two years. She also indicated that a decision about HP's PC business would be made by the end of October.

"It's a decision I want to make much faster than my predecessor," she told a conference Oct. 4, according to Bloomberg BusinessWeek.  

Despite terminating its tablet plans, HP claimed it would potentially license webOS to other companies. Any company that takes webOS off HP's hands would likely acquire a host of patents useful in the increasingly litigious mobility space.

During the Oct. 27 conference call, Whitman suggested that a decision on webOS software would be coming soon. "I think we need to be in the tablet business," she said. "We're certainly going to be there with Windows 8, and we're going to make a long-term decision about webOS."

Now that Whitman has settled the awkward question of what HP will do with one of its signature divisions, her next big step is ensuring the company's stockholders and financial analysts that HP is back on track and ready to put the last year of uncertainty behind. That will happen on Nov. 21, when HP details its financial fourth-quarter earnings.

Follow Nicholas Kolakowski on Twitter 

 


 
 
 
 
Nicholas Kolakowski is a staff editor at eWEEK, covering Microsoft and other companies in the enterprise space, as well as evolving technology such as tablet PCs. His work has appeared in The Washington Post, Playboy, WebMD, AARP the Magazine, AutoWeek, Washington City Paper, Trader Monthly, and Private Air. He lives in Brooklyn, New York.
 
 
 
 
 
 
 

Submit a Comment

Loading Comments...
 
Manage your Newsletters: Login   Register My Newsletters























 
 
 
 
 
 
 
 
 
 
 
Rocket Fuel