IBM launches a new analytics appliance, the IBM Netezza High Capacity Appliance to help customers deal with the challenges of big data.
IBM has announced a new
analytics appliance that enables users to analyze up to 10 petabytes of data in
a matter of minutes, the IBM Netezza
IBM officials said the new
technology is designed to help industries uncover patterns and trends from
large data sets while meeting compliance mandates.
The new IBM
Netezza High Capacity Appliance
addresses the issue of big data, a growing
challenge where organizations are amassing huge amounts of data. Banks,
insurance companies, health care organizations and communications services
providers are required by industry regulators to retain massive amounts of data-in
some cases up to a decade. As data-retention laws continue to evolve,
organizations are faced with the challenge to store and analyze ever-expanding
"big data" sets that may not be directly related to daily operations,
yet still hold potential business value, IBM officials said.
However, using the new IBM
appliance, organizations can more easily sift through petabytes of data-including
banking and mobile phone transactions, insurance claims, electronic medical
records and sales information. Companies can also analyze this information to
reveal new trends on consumer sentiment, product safety, and sales and
marketing effectiveness, IBM said in a press release on the new appliance.
By enabling users to analyze
petabytes of data in minutes, IBM is changing the face of analytics with its
new appliance. A petabyte is equal to one quadrillion bytes or 1.024 terabytes,
which is the equivalent of 20 million four-drawer filing cabinets of text or
13.3 years of HD-TV video. Google processes about 24 petabytes of data per day.
AT&T has about 19 petabytes of data transferred through its networks each
day. And the World of Warcraft game uses 1.3 petabytes of storage to maintain
Yet, the IBM Netezza
appliances are workload-optimized systems based on IBM BladeCenter technology
that analyze petabytes of data significantly faster than competing options, and
at a much lower total cost of ownership, IBM said. The new appliance can be up
and running in 24 hours and analyze data at a much lower cost per terabyte. The
appliance is the first to be delivered by IBM since it acquired Netezza in
November 2010, IBM officials said.
, a trusted resource for prices, values, and expert and consumer
reviews on new and used vehicles, will be testing the new appliance to analyze
clickstream data created by users surfing their Website. The company will be
able to analyze this information to see what topics visitors cared most about,
such as used and new vehicle prices, safety recall and warranty data, and
vehicle buyer reviews.
"Kelley Blue Book will
evaluate the new appliance to unlock the value of archived data in search of
new ways to grow our business," Karen Simmons, senior director of Data
Warehousing at Kelley Blue Book, said in a statement. "This appliance
allows organizations like ours to take a fresh look at historical information
and use the insights we gain for competitive advantage."
Moreover, IBM said nearly
500 clients around the world are using Netezza technology today. Battelle's
Pacific Northwest Division is using Netezza as part of the Pacific Northwest Smart Grid Demonstration
, the U.S.'s largest, regional collaboration. In the demonstration,
60,000 customers in 11 utilities, across five states, will share a unique
digital signal for their smart meters that will allow them to make better
decisions about their energy use.
"The Pacific Northwest
Smart Grid Demonstration Project uses IBM Netezza analytics to research new
ways to improve the grid's ability to provide reliable, affordable and clean
energy," Ron Melton, the project's director, said in a statement.
"Analytics allows us to verify the effectiveness of the smart-grid
technology being developed by the project, which is key to the eventual scale-up
and support for renewable resources."
Meanwhile, with the appliance
news, IBM is expanding its big data analytics portfolio with Netezza technology
to help clients capture and analyze all types of data on a massive scale.
IBM Netezza technology joins
software, as well as Streams
software-both born in IBM Research-in IBM's portfolio of workload-optimized big
incorporates technologies similar to those in IBM's Watson computer system,
including unstructured text analytics and indexing that enables users to
analyze rapidly changing data formats and types on the fly.
IBM recently announced a
$100 million investment for continued research on technologies and services
that will enable clients to manage and capitalize on data as it continues to
grow in diversity, speed and volume.