Ingram Micro, AMD Enter Global Partnership
By signing a global distribution contract with Ingram Micro, AMD gains an opportunity to fight for market share against Intel throughout the globe.Wherever in the world distributor Ingram Micro Inc. does business, so can processor maker Advanced Micro Devices Inc. The companies just entered a rare global partnership under which Santa Ana, Calif.-based Ingram Micro has authorization to sell AMD processors across its global distribution infrastructure. Typically, distributor/vendor contracts cover only specific regions.
For Sunnyvale, Calif.-based AMD, the agreement opens the potential to fight for market share against main rival Intel Corp., Santa Clara, Calif., wherever there is a viable IT market in the world.