Ingram Micro to Carry Google

By Jessica Davis  |  Posted 2007-06-27 Print this article Print

The distributor will sell Google's technology to VARs servicing companies large and small.

One of the most recognized names in the IT industry has joined with one of the biggest names in the IT channel to bring search capabilities to companies large and small. A deal between Ingram Micro, of Santa Ana, Calif., and Google, of Mountain View, Calif., to distribute the latters enterprise and SMB (small and midsize business) search appliances signals a desire by Google to expand its fledgling channel program. Google chose Ingram Micro because it is the worlds largest global IT distributor and because it has enjoyed success in targeting both medium-size and small businesses as well as local government and education customers.
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"We believe [Ingram Micro brings] a lot to the table in terms of making products successful in those markets," said Rodrigo Vaca, channel marketing manager for Google Enterprise. Google Enterprise makes up just 1 to 2 percent of the companys revenue but is growing at a rate of about 100 percent per year, a spokesperson said. That compares to the companys total revenue increase of about 70 percent from 2005 to 2006. While not an exclusive deal, Vaca characterized the Ingram Micro agreement as the largest deal of its kind for the Google. "We are not expecting to sign a similar deal in the near future," he said. Google has signed smaller deals on a regional basis outside the United States. Ingram Micro will distribute the Google Mini, which is targeted at SMBs, and the Google Search Appliance, aimed at large corporations. The technology makes it possible for users to find files anywhere on their computers and the networks to which they are attached. Read the full story on Channel Insider: Ingram Micro to Carry Google
Jessica Davis covers the channel for eWeek and Channel Insider. Her technology journalism career began well before anyone heard of the World Wide Web and has included stints at Infoworld, Electronic News/EDN, and the Philadelphia Business Journal. Her work has also appeared on CNN and She has covered hardware, software and networking, as well as the business side of technology. She has won several journalism awards, including a national ASBPE award for best staff-written column, and was named Marketing Computers hardest working tech journalist on their inaugural list of top tech journalists. Jessica can be reached at

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