Intel Cuts Mobile Processor Prices
Intel lowers the prices of both its Pentium M microprocessors and Centrino bundles.Intel Corp. trimmed the prices of its mobile processor lines on Sunday, lowering the prices of both its Pentium M microprocessors and members of its Centrino platform. Intel, of Santa Clara, Calif., lowered the prices of its Pentium M chips between 13 percent and 34 percent, and trimmed the prices of its Centrino bundles by between 11 percent and 30 percent. Intels Centrino bundle consists of a Pentium M microprocessor, an Intel 855 chipset and an Intel Pro/Wireless wireless card. Although Intel normally makes price cuts on a quarterly basis, Sundays cuts seemed like a preparation for the holiday selling season, when a large percentage of technology products are sold to consumers. Intel executives said last week that they expect the holiday sales season to be even weaker than normal. Intel struggled to overcome a slow sales season during the third quarter, citing poor PC demand, which the price cuts could help overcome.
Intel made top-to-bottom cuts across its entire Centrino line, which is sold directly to PC makers. An Intel 755a 2GHz Pentium M chip with 2MB of Level 2 cache and a 400MHz front-side buswas reduced by $709 to $495, a difference of 30.2 percent. The bundles also include the Intel 855 GM chipset and Intel Pro/Wireless 2100 Wi-Fi card. At the lower end of the range, the Intel 1.60GHz 725/Intel 855 PM/Intel Pro/Wireless 2200BG Centrino bundle was sliced by 11 percent, from $299 down to $267.