A flaw in a chipset connected to its "Sandy Bridge" chips did not keep Intel from gaining market share in the first quarter, according to a report from IHS iSuppli.
For all the
attention surrounding the chipset design flaw soon after Intel's "Sandy
Bridge" processors were released earlier this year, the issue had little,
if any, impact on the giant chip maker's performance in the first quarter,
according to market research firm IHS iSuppli.
In a report
June 29, IHS iSuppli analysts said that Intel grew its dominant position in the
worldwide processor market, grabbing 82.6 percent of the sector's revenue
during the first three months of the year. That was 1.6 points more than in the
fourth quarter of 2010 and 2 percentage points over the first quarter of last
At the same
time, rival Advanced Micro Devices saw its market share slip to 10.1 percent,
down from 10.9 percent in the previous quarter and 11.8 percent in the first
quarter of 2010.
Intel and AMD-easily the top two chip makers in the world-saw their combined
share increase, with the two together taking 92.7 percent of the revenue in a
market that grew by 20 percent overall. Intel and AMD had 92.4 percent of the
market in the first quarter of 2010.
analyst Matthew Wilkins credited Intel's handling of the widely publicized chipset flaw
-which forced the
vendor to replace some 8 million chipsets-for enabling the company to overcome
what for many others would have been a disastrous situation.
moved quickly to identify and correct the Sandy Bridge chipset issue during the
first quarter," Wilkins said in a statement. "The fact that the
company achieved a 25 percent increase in revenue in the first quarter of 2011
compared to the same period in 2010 shows that its chipset concern did not
really affect the company to a significant degree. This serves as a testament
to Intel's capability to react to a potential crisis with speed and agility.
Intel's handling of the issue on both the public relations and business fronts
stands in stark contrast to other recent examples of big companies facing major
product quality challenges."
rolling out the first of their Core chips sporting the Sandy Bridge
architecture at the 2011 Consumer Electronics Show, Intel officials on Jan. 31
announced that there was a design flaw in the 6-Series chipset-dubbed "Cougar
Point"-and that they would have to recall and replace the chipset at a
cost of about $1 billion.
It also caused
a delay in the launch of some other Sandy Bridge chips in the spring.
announcement of the flaw was a proactive move that some analysts said would
affect Intel at least in the short term. During the same CES conference, AMD
officials rolled out the first of their Fusion APUs (accelerated processing
units), which like Sandy Bridge integrated high-end graphics technology onto
the same piece of silicon as the CPU.
OEMs, including Hewlett-Packard
and Samsung Electronics,
offered refunds and replacements for PCs that incorporated the defective
chipset. It also prompted AMD officials to boast
a couple of months later
that Intel's chipset problem gave their own business a boost.
some customers and retailers who have come to us specifically as a result of
Intel's chip problem," Leslie Sobon, AMD vice president of product
and platform marketing, said in an interview with Dow Jones Newswires in March.
"Some retailers have had to take things off their shelves, so they call us
to ask what they could get from our OEMs that's similar. And OEMs are asking us
for product, as well."
whatever gain AMD might have seen was short-lived, according to the numbers
from IHS iSuppli.
Despite its strong
performance, Intel will continue to be challenged by the growth of tablets,
according to the research firm. Although Intel is working hard to crack into
the tablet space, the market is dominated by chips designed by ARM Holdings and
made by the likes of Qualcomm, Nvidia, Texas Instruments and Samsung.
Intel in April
released its Atom Z670 "Oak Trail"
chips that target
tablets, and company officials said they expect almost three dozen system
designs based on the platform to be released this year. In addition, Intel will
be releasing its "Cedar Trail" platform for tablets by the end of
2011, and also has introduced the company's Tri-Gate transistor architecture
that they say
will significantly drive up performance while reducing power consumption, key
metrics for such mobile devices as tablets and smartphones.