Amazon's Kindle Fire remains a popular Android tablet in early 2012, according to ChangeWave Research. The firm said 54 percent of Fire owners said they were "very satisfied" with the slate.
(NASDAQ:AMZN) may have missed its analyst estimates for the fourth quarter, but
the company's Kindle Fire tablet remains a hot ticket item.
Some 6 percent
of 2,607 North American consumers surveyed in January claimed to own a Kindle
Fire, double the percentage of a month ago, according to ChangeWave Research
consumers appear to be pleased with the 7-inch, custom Android tablet, which
Amazon began selling Nov. 15 for $199. Of 254 new Kindle Fire owners polled, 54
percent said they were "very satisfied" with the slate, compared with
38 percent who owned up to being "somewhat satisfied."
(NASDAQ:AAPL) standard-setting iPad secured a 74 percent approval rating from
consumers ChangeWave surveyed in November. However, Strategy Analytics revealed
that the Kindle Fire
helped power market share for Android tablets to 39 percent market share for
Q4, up from 29 percent a year ago.
What do Kindle
Fire owners appreciate about the tablet? Some 59 percent of Kindle Fire owners
said they appreciated the cost of the device above all else, followed by the
color screen (31 percent) and ease of use (27 percent). The biggest knocks on
the device include the lack of volume controls, camera and short battery life.
Yet the Fire
also shows "tremendous potential" for bringing Amazon additional
revenue. ChangeWave said roughly three in ten consumers who own Kindle Fires
say they'll spend more money at Amazon over the next three months, compared
with 19 percent of non-owners.
industry experts' expectations that the Fire provides a significant on-ramp for
Amazon's digital content and services, such as electronic books, streaming
movies and TV shows, and applications. RBC Capital analyst Ross Sandler said
be making roughly $136 in content over the life of its device.
came after Amazon reported sales of $17.43 billion for Q4
While that figure was up 35 percent from a year ago, it was $1 billion or so
less than Wall Street expected.
confidence in the e-commerce company remains high. Amazon continues to
outperform all of the other major online retailers in terms of where online
shoppers will spend their money over the next 90 days, according to ChangeWave.
some expect that while Amazon will continue expanding its digital good
provisions, including a paid subscription video service to rival Netflix, others suspect the company could launch retail stores
be typical retail stores. Mahalo Founder Jason Calacanis said Amazon could
offer a giant showroom with display units of appliances and other goods to
circumvent paying sales taxes.
wouldn't have to be any inventory; you would simply play with the stuff, talk
to a professional and swipe your Amazon Prime credit card [or Amazon phone] and
have it at your house in the next 24 to 48 hours," Calacanis said in