Korean PC Makers Protest Intel Centrino Tie-Ins
PC makers in Seoul are raising red flags about Intel's cooperative sales and marketing program, which they say is growing too focused on Intel's Centrino offering.SEOUL, South KoreaPC makers here are raising red flags about Intel Corp.s cooperative sales and marketing program, which they say is growing too focused on Intels Centrino offering. , the companys newest offering for mobile PCs, includes a new mobile processor, related chip sets and "PRO/Wireless 2100 Network Connectivity," an 802.11 wireless networking module.
"Although Intels Centrino mobile technology consists of a processor, chip set and WLAN, Intel also sells each device separately," a spokesperson for Intel Korea said. But Korean PC makers insist that the Intel Pentium M processor is considered out-dated by consumers. As a result, they charge, Intels marketing activities are focused exclusively on Centrino.