Samsung LCDs will

By Rob Enderle  |  Posted 2004-06-04 Print this article Print

pummel plasma "> The big surprise in LCD displays is expected in July when Samsung releases its 46-inch high-definition LCD display. These displays are not only used in TVs but also for call centers, network operations centers, trading floors, lobbies, conference rooms and at conventions. While plasma displays have typically been used in such venues, LCDs have more than three times the service life, are generally lighter and more power-efficient, and provide more accurate colors. With a 1,920 x 1,080 native resolution and a price of under $10,000, when this enters the market, Samsung will have the best price-to-performance ratio, as well. Samsung has also been churning out printers. Click here to read more.
While much of the news surrounding this product will be focused on the consumer TV segment, this will undoubtedly provide a better business vale than the plasma displays that are currently on the market and, at $10,000, businesses will be better able to justify the cost. For always-on use, this clearly showcases the fact that we are coming to the end of the plasma display and moving to another, more robust, technology.
The $10,000 price is due to relatively low initial manufacturing volumes and yields, so expect this too to drop sharply as we move into next year. Plasma is a dead-end technology without much of a future once LCD panels hit similar prices and sizes. It died out with mobile PCs within months of the introduction of comparable LCD panels. The same is likely here and should be factored into your purchase plans. Be aware that there is another display technology beginning to roll to market: ePaper. Its actually shipping on products in Japan. These displays are on a new class of eBooks and, for resolution and cost, cant be beat. The backers of ePaper have recently solved the color problem, suggesting this technology will move more broadly into the market over the next few years. And since the initial use of this technology was for billboard-class displays, expect them to arrive in impressive sizes relatively quickly. Ill keep you posted as related products come to market. Change is in the wind, and this is one case where you will clearly see it with your own two eyes. Rob Enderle is the principal analyst for the Enderle Group, a company specializing in emerging personal technology. Check out eWEEK.coms Desktop & Notebook Center at for the latest news in desktop and notebook computing.

Rob Enderle Rob Enderle Enderle Group 389 Photinia Lane San Jose, CA 95127

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