The Apple iPad, grabbing 93 percent market share, led the tablet market to 4.5 million units during the third quarter-which was also good for netbook and e-book sales.
The Apple iPad
has plenty of company in the tablet marketplace these days, but during the
third quarter of 2010, the tablet that reinvigorated the form factor
nonetheless still held 93 percent of the worldwide market share, according to
The firm said
in a new report Feb. 23 that during the quarter tablets, as they earlier
suggested, proved themselves to be a "promising new talent," with shipments
reaching 4.5 million units.
Apple's first-to-market iPad advantage will inevitably erode to some extent,"
ABI Senior Practice Director Jeff Orr said in a statement, though, for now,
Apple continues to be king.
announced in January that during its fiscal first quarter of 2011 it sold a
record-high 7.3 million iPads,
in addition to record numbers of iPhones and
Macs (which contributed to record-high revenue and earnings, as well).
still another accolade, DisplaySearch said Apple was the top-selling mobile PC shipper
during the fourth
quarter of 2010, in a Feb. 16 report in which it-like research firm Canalys-decided
the time was right to begin folding figures for tablets into mobile PC tallies.
"Apple is currently
benefiting from significant and comprehensive growth from both sectors of the
mobile PC spectrum, notebooks and tablet PCs," DisplaySearch Senior Analyst
Richard Shim said in the report, noting that cannibalization of the former by
the latter was for now limited.
Apple COO Tim
Cook remarked during the company's January earnings call that, as the iPad and
Apple MacBook Air seem practically designed to compete against one another,
cannibalization isn't something Apple wastes any time thinking about.
hinted at e-books and netbooks sales in its new report. In time for holiday
shopping, Barnes & Nobile introduced a color version-an industry first
among the top vendors-of its Nook reader, Amazon released a third-generation of
its Kindle, and new, low selling prices also came to market.
continues to be the leading market for e-book readers," ABI's Orr said in the
statement, "and the three top vendors, Amazon, Barnes & Noble, and Sony,
are comfortably maintaining their top positions in it."
netbooks-a category that has certainly felt the pinch of the mass arrival of
media tablets-the first half of 2010 was slow, though in the third quarter
things turned around, ABI said.
quarter saw PC OEMs again breathe life into the segment by introducing new
platforms that offered dual-core processors and lighter/thinner devices with
significantly better performance, sleek styling and visual appeal," said Orr.
between tablets and netbooks were obvious in January, when Acer denied that it
was phasing out netbooks in favor of tablets, after a company salesperson suggested otherwise
. Acer, which has a number of
Android- and Windows-running tablets in the works, released a statement saying
that it recognizes a change is occurring in the computer market.
the range of devices available to users is getting wider and tablets are just
another piece of the mosaic," the statement continued. "Therefore, they will
find their space next to netbooks and notebooks."
raised its forecast
for 2012 tablet sales to 100
million units, in a Feb. 14 report that suggested the tablet market will be
greater than many analysts are currently expecting. The report added that
during the next 12 months, China will come to account for 41 percent of tablet
shipments, while the United States-behind Japan and much of Europe-will only
account for 11 percent.