Advanced Micro Devices is rolling out two more graphics card models
designed to drive its ATI Radeon technology into lower cost devices and
to take advantage of Microsoft’s release of its Windows 7 operating
system.
Microsoft is scheduled to launch Windows 7 Oct. 22.
AMD officials are touting the new ATI Radeon HD 5770 and 5750
graphics cards, announced Oct. 19, for their ability to support
Microsoft’s DirectX 11 graphics technology for gamers that will arrive
with Windows 7.
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The new cards also support AMD’s TI Eyefinity technology, which
enables users to run their tasks on up to three displays on a single
5770 or 5750 card.
“The ATI Radeon HD 5700 series takes the same great features, like
ATI Eyefinity and ATI Stream technology, as well as full hardware
support for all DirectX 11 features, and bundles them into products
priced well below $200,” Rick Bergman, senior vice president and
general manager of AMD’s Products Group, said in a statement.
The cards, built on IBM’s 40-nanometer manufacturing process, offer
more that a teraflop (or trillion floating point operations per second)
of compute power.
Industry analysts noted that graphics chips that support each new
version of Microsoft’s DirectX technology have seen shipments ramp up
earlier in their life cycles than their predecessors, and they are
predicting the same for those GPUs that support DirectX 11.
AMD has aggressively ramped up its GPU portfolio as it takes on Nvidia in the space. AMD officials in May announced that they were merging their CPU and GPU businesses, calling it a key differentiator from competitors such as Intel and Nvidia.