The Professional Business Platform, for its part, is the first in a series of annual business desktop PC refreshes Intel will offer with the aim of adding features that meet the broad needs of corporations. The company aims to add embedded management and security technology, for example. Intel, which intends to roll out a new version of its Professional Business Platform for desktops once per year going forward, is also using the platform approach to add to its share of the bill of materials for a corporate desktop. PC makers such as HP use huge numbers of Intel processors and chip sets. But the platform strategy attempts to sell them even more parts.So far the bundling approach has been hit-and-miss for Intel. One attempt, a 2004 effort to turn consumer and SMB (small and midsize business) desktop PCs into wireless hubs, never got off the ground. But Intels Centrino chip bundle for wireless notebooks has been widely adopted. Even so, most notebook makers still offer customers some choices. HP offers a choice of Intel or Broadcom Wi-Fi modules. The module represents the third piece of the puzzle when it comes to Centrino. By Intels rules, a notebook must have an Intel Pentium M processor, a specific Intel chip set and one of several Intel Pro wireless modules to be marketed under the Centrino name. Still, Intels Intel Express 945X and dual-core Pentium D chips are certain to see wide adoption among businesses. HP and others will offer the 945 chip set as well as Intels Pentium D in various business desktop models, company officials have said. Additional reporting by eWEEKs Jeffrey Burt. Check out eWEEK.coms for the latest news in desktop and notebook computing.
Will Intels platforms strategy give it a leg up on its competition?Click here to read David Courseys column.