Pano Logic is rolling out its Zero Client Reference Architecture to show businesses that its desktop virtualization system is the only one with a true zero-client model. Zero client means that the endpoint does not hold anything, that everything from the processor to the data to the memory is housed on a centralized server.
In a crowded desktop
that seems to have as many definitions as competitors,
Pano Logic officials are looking to highlight their products' differentiators.
Pano Logic on Feb. 24 rolled out the reference architecture for
its desktop virtualization offering, which Parmeet Chaddha, executive vice
president of engineering at the company, said is the only true zero-client
offering on the market.
"We want to define what is zero client and what is not zero
client," Chaddha said in an interview. "Some things out there are called zero
client when they are not."
With its Zero Client Reference Architecture, Pano Logic is
giving businesses a chance to take a look at what the company has to offer, and
to compare it to what other competitors have to offer, he said.
includes the Pano Device endpoint, which is connected to a
back-end server through existing IP networks to a virtualized instance of
Microsoft's Windows operating system that also is housed on the server. Pano
Direct Service links peripherals attached to the Pano Device to the Windows
drivers, and the whole system is managed by Pano Manager software.
A key differentiator for Pano Logic is the Pano Device, a
client that essentially holds nothing-everything from the processor to the data
to the storage is housed on the server.
That is unlike the endpoints offered in other desktop
virtualization offerings, Chaddha said. The trend is to add more capabilities
to the endpoints, such as thin clients and traditional PCs, he said.
"Zero client means that 100 percent of all components are
centralized [on the server]," he said.
In addition, Pano Logic also will license its Pano Direct and
Pano Manager software to OEMs that are looking to bring zero-client offerings
to the market based on the company's reference architecture.
Chaddha said the goal is to grow the reach of Pano Logic's
system beyond the midmarket, where it is gaining the most traction, and up into
the enterprise space. The benefits of its zero-client
-from easier management to greater security-also are there for larger
businesses, he said.
Pano Logic officials say their system can reduce TCO
for computing by as much as 67 percent through the elimination of endpoint
management and support, as well as device lifespan.
"These are all keys to enterprise economics as well," Chaddha
Currently, Pano Logic is seeing adoption in a host of sectors,
including health care, education, government, manufacturing and hospitality.
The company tripled its sales in 2009 from the previous year.
Pano Logic on Feb. 24 also announced that it received $20
million in Series C financing led by venture capital firm Mayfield Fund. The company
will use the money to improve its products as well as expand its market reach