"Our position is 64-bits for free," compared to the Xeon, Hester said. A recurring criticism of AMD has been that the company would not be able to withstand volume demand for its chips. But according to some, AMD has done a good job backing the channel with supplies of the Opteron.As it fills supply lines, AMD is also considering new market opportunities, including the digital content creation workstation market, according to sources. "An Opteron workstation would be a really groovy product," Brookwood said. "A 32-bit machine still cant handle the big task of address space considerations." Conventional 32-bit machines can only address 4Gbs of RAMa lot for most PC users, but an artificial limitation when working with massive CGI files, he added. The Supporting Cast AMD cant pull the Opteron launch off by itself. It needs not only hardware support, but software support.
"Absolutely," said George Condon, Avnets executive vice president of the ACDs AMD Business Unit. "What were seeing from AMD is enough to support our needs at launch, and as demand increases throughout the quarter."