Sony Puts $500 of Muscle Behind Its Dell Trade-In Program
Sony is offering $500 for Dell-to-Sony trade-ins made through resellers to boost channel presence on the back of Dell's own market share.Sony Corp. aims to take a chunk out of Dell Inc.s market share and boost channel presence by offering customers $500 trade-ins rebates on Dell notebooks and additional funds for resellers. The San Jose, Calif.-based vendor is offering Go Pro 2, a $500 rebate on its VAIO Professional BX line of notebooks for Dell notebook trade-ins through March 31. The rebate is beyond Sonys standard $300 trade-in on notebooks from all other manufacturers.
The rebate is only for sales made through Sony VARs.