By Rob Enderle  |  Posted 2004-03-17 Print this article Print

/Wintel truce"> Wintel vs. Apple War Over: Looking at the Apple vs. Sony dynamic, which is where the competition between the Wintel and Apple platforms should be the most dramatic, I dont see much in the way of excitement. The Apple Switcher campaign was actually well-done, but it failed miserably, and I dont see people moving from Apple machines that much anymore, either. This battle may be done. Much like cars vs. motorcycles, the two platforms may be different enough now that Apple users simply buy Apple machines and most everyone else has accepted Wintel as the decision starting-point. Ive been thinking for some time that comparing the speeds and feeds of both platforms no longer even makes sense, since they dont, for the most part, run the same things, and the Apple users seem to be a vertical market in and of themselves—at least on the professional side.
This wouldnt mean that Wintel won and Apple lost; only that Apple has carved out a niche of unique users whom it serves extremely well. Basically, Apple has become a vertical market vendor in a well-defined space. This would support Apples high customer loyalty, very high customer satisfaction and inability to attract Wintel users—which, otherwise, would appear to be conflicting. This both gives me a creative way to dodge hate mail from Apple users and gives you something to ponder this week. That is a win/win no matter how you cut it.
Rob Enderle is the principal analyst for the Enderle Group, a company specializing in emerging personal technology.

Rob Enderle Rob Enderle Enderle Group 389 Photinia Lane San Jose, CA 95127

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