During Super Bowl XVIII, Apple ran what became an iconic ad for its Macintosh computers. A female runs through an Orwellian world with a sledgehammer, and throws the sledgehammer at a television image of Big Brother (meant to represent IBM). The voiceover: "On Jan. 24, Apple Computer will introduce Macintosh. And you'll see why 1984 won't be like "1984." Testament to the ad's brilliance is the fact that it continues to be parodied— and remembered.