Super Tech Ads - Apple Gets Vertigo

 
 
By Debra Donston  |  Posted 2008-01-30 Print this article Print
 
 
 
 
 
 
 
 
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"Uno, dos, tres, cuatro!" Apple hooked up with U2 in 2004. The result was a television ad that promoted both Apple's music products (including the U2 Special Edition iPod) and U2's then-new album, "How to dismantle an atomic bomb." The ad mixed the iconic iPod silhouette images with what would be the first single off the album, the addictive "Vertigo."

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The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -

 
 
 
 
 
 
 
 
 
 
 

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