Super Tech Ads - Apple Gets Vertigo

By Debra Donston  |  Posted 2008-01-30 Print this article Print
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"Uno, dos, tres, cuatro!" Apple hooked up with U2 in 2004. The result was a television ad that promoted both Apple's music products (including the U2 Special Edition iPod) and U2's then-new album, "How to dismantle an atomic bomb." The ad mixed the iconic iPod silhouette images with what would be the first single off the album, the addictive "Vertigo."


The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -


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