`Super` Tech Ads - Apple Gets Vertigo (
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"Uno, dos, tres, cuatro!" Apple hooked up with U2 in 2004. The result was a television ad that promoted both Apple's music products (including the U2 Special Edition iPod) and U2's then-new album, "How to dismantle an atomic bomb." The ad mixed the iconic iPod silhouette images with what would be the first single off the album, the addictive "Vertigo."