Super Tech Ads - Microsoft Starts Things Up

By Debra Donston  |  Posted 2008-01-30 Print this article Print
Slide 5

Apple wasn't the only one to know a good song when it heard one, and it wasn't first: Providing the soundtrack to the campaign for Windows 95 (and the operating system's Start button) was the Rolling Stones' "Start me up." There's no question that "Start me up" is a great song, but many did question whether Microsoft had listened to the sexually explicit lyrics. (The song was also one of three played by the Rolling Stones during halftime at the Super Bowl in 2006.)


The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -


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