Super Tech Ads - Windows vs. Mac

By Debra Donston  |  Posted 2008-01-30 Print this article Print
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Apple rolled out a campaign in 2006 that featured a bespectacled, slightly nerdish actor (John Hodgman) representing Windows, and a young, cool, hip actor (Justin Long) representing the Mac. The ads present the Windows character as problem-prone and constantly exasperated, and the Mac character as always cool and collected - but thanks to the likable actors, without seeming mean-spirited and overtly negative. I personally like the "Cancel or allow" ad, which pokes fun at Windows Vista's sometimes annoying security model.


The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -


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