Super Tech Ads - Windows vs. Mac

 
 
By Debra Donston  |  Posted 2008-01-30 Print this article Print
 
 
 
 
 
 
 
 
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Slide 6

Apple rolled out a campaign in 2006 that featured a bespectacled, slightly nerdish actor (John Hodgman) representing Windows, and a young, cool, hip actor (Justin Long) representing the Mac. The ads present the Windows character as problem-prone and constantly exasperated, and the Mac character as always cool and collected - but thanks to the likable actors, without seeming mean-spirited and overtly negative. I personally like the "Cancel or allow" ad, which pokes fun at Windows Vista's sometimes annoying security model.

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The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -

 
 
 
 
 
 
 
 
 
 
 

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