Super Tech Ads - Bunny Hop

By Debra Donston  |  Posted 2008-01-30 Print this article Print
Slide 10

A "bunny suit" is a spacesuit-like garment worn by employees in a clean room to protect processors and the like from human particles such as skin or hair as they are being manufactured. Intel has hordes of bunny-suited employees, and the company put the spotlight on them in a series of ads, for its Pentium MMX chip, that debuted during Super Bowl 1997 (and was then parodied by Apple).


The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -


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