Super Tech Ads - Bunny Hop

 
 
By Debra Donston  |  Posted 2008-01-30 Print this article Print
 
 
 
 
 
 
 
 
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Slide 10

A "bunny suit" is a spacesuit-like garment worn by employees in a clean room to protect processors and the like from human particles such as skin or hair as they are being manufactured. Intel has hordes of bunny-suited employees, and the company put the spotlight on them in a series of ads, for its Pentium MMX chip, that debuted during Super Bowl 1997 (and was then parodied by Apple).

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The Super Bowl has become known as much for the ads that debut during the games as for action on the field. The tech industry has had its share of -

 
 
 
 
 
 
 
 
 
 
 

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