Desktops & Notebooks - eWeek

Desktops & Notebooks: The Dell Adamo: A Closer Look at the 'World's Thinnest Laptop'


Dell released March 17 the Adamo, a laptop it says that, at its thickest point, is thinner than any other laptop on the market. Adamo is also modern, light, and made with a craftsmanship and attention to detail that Dell hopes will draw a new generation of users to its devices. Adamo, Dell said, is the flagship product in a new Adamo line "created to disrupt the personal computing space with the combination of new design aesthetics, personalization choices and sought-after technologies."

Adamo is a dramatic foray into an arena Apple has long dominated - with its streamlined, 5.5-pound MacBook Pro - and Lenovo has also settled into - with its thin and light ThinkPad x300 and x301 laptops. During an economic time when hardware purchases are falling, it remains to be seen whether a looker like Adamo is enough to get customers buying again.

By Michelle Maisto
 
  • Aesthetics is the name of the game with the Adamo by Dell brand. Before Adamo's debut, Dell aroused much anticipation with a hyper-stylized ad campaign shot by British-based photographer Nadav Kander.
  • Adamo shows off its profile. At 0.65 inches thick, Dell says Adamo at its thickest point is thinner than any other laptop. Its length and width measure 13.03 by 9.5 inches.
  • Adamo features a chassis milled from a single sheet of aluminum, for a streamlined look and minimal seams. On the flipside is a 13.4-inch, tempered glass high-definition display.
  • Like Apple, Dell wants a customer to fall in love with its laptop before it's even out of the box. The Adamo's minimalist packaging is intended to make the laptop appear to float.
  • The Adamo by Dell is available in Pearl (shown) or Onyx.
  • Dell delights in all the details of the Adamo, insisting the intentionality and care that went into the laptop are akin to the considered craftsmanship shown to Swiss watches.
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