Video Game Sales Fell 23% in April, Nintendo a Bright Spot
Video game software sales fell 23 percent in April, year over year, while hardware sales declined 8 percent, as players set aside their game controllers in order to save cash in the midst of a recession, according to research company NPD Group. Microsoft, Sony and other major IT companies have seen their bottom lines affected by the decline.Sales of video game software declined 23 percent in April from the same period in 2008, while video game hardware sales declined around 8 percent, according to research company NPD Group. Even though those numbers indicate that players are setting aside their Wii controllers and letting their "Rock Band" instruments gather dust in order to battle the real-life monsters of a global recession, NPD Group analysts said they feel that the data isn't entirely negative.
"While April sales might appear soft on the surface, it's important to remember that April is being compared against a month [April 2008] that realized nearly 50 percent growth over April 2007," Anita Frazier, an analyst with the NPD Group, wrote in a statement accompanying the data. "This year's performance still represents the second-best performance for the industry in the month of April, besting April 2007, which is the previous second-place holder, by 26 percent."