Enterprise Applications: 10 Big Questions About Google's Future Success
Google is a unique company in the tech industry. Unlike so many other Web firms that have come before (and after) it, the search giant has been able to parlay its success online into a rich and powerful company that can compete successfully in several different sectors. It's a feat that few companies have been able to achieve since the inception of the Web. And it has effectively altered the dynamic of the industry. But like any tech company, Google's future isn't assured. The search giant might be enjoying unprecedented success right now, but the market changes quickly in this industry. As more companies start vying for some of Google's core businesses, such as search and advertising, it might have to fend off clever and aggressive competitors. That's why we wanted to take a look at 10 looming questions about Google's future. Some of the following questions will be answered in the short-term, while others could take years before they're finally resolved. Either way, they present challenges that Google will have to resolve.