Enterprise Applications: 10 Challenges that Threaten Google's Dominance

By Clint Boulton  |  Posted 2010-04-06 Print this article Print
10 Challenges that Threaten Google's Dominance

10 Challenges that Threaten Google's Dominance

by Clint Boulton
Google is the irrefutable king of the search mountain, but with 97 percent or so of its sales coming from search-related advertising, the company's kingdom is monolithic. Challengers come from all sides. Google's war with Microsoft and Apple extends to several fronts. Google has a cold war going on with China over search and censorship. Google's governmental malaise extends to Europe, where it is being accused of anti-competitive practices by smaller rivals. And in the United States, Google Buzz and Google Book Search are among the Google Web services the FTC and DOJ are looking at. Early in 2010, it seems everyone is gunning for Google. Here are 10 reasons why Google is in trouble.

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