10 Cool CRM Developments - CommMitt

 
 
By Renee Boucher Ferguson  |  Posted 2008-03-19 Print this article Print
 
 
 
 
 
 
 
 
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Former-presidential hopeful Mitt Romney's campaign used Salesforce.com's Force.com platform to build an application that allowed volunteers to disseminate information and solicit funds in e-mails. The application tracks Romney's donor outreach activities and provides an overview of fund-raising efforts. Using the app, Romney raised about $20 million for his failed Republican ticket bid.

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With the advent of CRM (customer relationship management) as a development platform-

 
 
 
 
 
 
 
 
 
 
 

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