10 Cool CRM Developments - CommMitt
Former-presidential hopeful Mitt Romney's campaign used Salesforce.com's Force.com platform to build an application that allowed volunteers to disseminate information and solicit funds in e-mails. The application tracks Romney's donor outreach activities and provides an overview of fund-raising efforts. Using the app, Romney raised about $20 million for his failed Republican ticket bid.
With the advent of CRM (customer relationship management) as a development platform-