10 Cool CRM Developments - CommMitt

By Renee Boucher Ferguson  |  Posted 2008-03-19 Print this article Print

Former-presidential hopeful Mitt Romney's campaign used Salesforce.com's Force.com platform to build an application that allowed volunteers to disseminate information and solicit funds in e-mails. The application tracks Romney's donor outreach activities and provides an overview of fund-raising efforts. Using the app, Romney raised about $20 million for his failed Republican ticket bid.


With the advent of CRM (customer relationship management) as a development platform-


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