Winning over Enterprise IT

By Don Reisinger  |  Posted 2009-10-13 Print this article Print

5. Enterprise concerns

The enterprise is Microsoft's gateway to the consumer. It's also a key path to success for the company. If organizations believe that Windows 7 is as much of a liability as Windows Vista was, Microsoft will have a hard time winning those customers. And in the process, it could lose more market share to its competitors.

6. Vendor revolts

Remember when PC vendors were offering consumers "downgrade rights" to those who didn't want to deploy Windows Vista? Well, if Windows 7 doesn't appeal to vendors the way Microsoft hopes, it's entirely possible that that could continue. Microsoft doesn't need that.

7. Laughable marketing

Microsoft has had a less-than-stellar marketing campaign over the past couple years. The company's ill-fated Seinfeld ads made consumers wonder what the point was. Its more recent "I'm a PC" ads had similar results. Microsoft can't afford any missteps with its Windows 7 marketing. It needs to put the best foot forward as soon as possible. No time can be wasted.

8. Comparisons with Vista

Media reviews can be a major contributing factor to the success or failure of an operating system. Many people read those reviews in the hopes that they will be able to determine if they want an operating system or not. If those reviews contain too many comparisons to Windows Vista or, worse, a mention that Windows 7 is similar to Windows Vista, it could turn users away. And that would only spell trouble for Microsoft.

9. User Account Control annoyances

When users finally get their hands on Windows 7, User Account Control (UAC) cannot start annoying customers. Although it is a necessary evil to help safeguard those who would otherwise succumb to security issues, it's important for it to not be so intrusive.

10. Enterprise skepticism

It's extremely important for Microsoft to quickly get to work at enticing corporate customers to deploy Windows 7 in their operations. It's a necessity. If companies wait too long, employees will start considering Mac OS X. And in the process, Microsoft could lose customers. The enterprise has always been the gateway to operating-system dominance for Microsoft. Skepticism will only hurt its chances of staying dominant in the space.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Since then, he has written extremely popular columns for, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at

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