10 Reasons Why Microsoft's Decline Is Good for the Company
News Analysis: Microsoft is on the decline. For the first time, Apple has beaten the software giant as the most valuable company in the industry. For its part, Microsoft is shrugging it off. But it should embrace the news. It's good for the company.Microsoft is no longer the most valuable technology company in the industry. Earlier this week, Microsoft's market capitalization fell below Apple's for the first time. Currently, Microsoft's market cap sits at $219 billion. It was at more than $500 billion before Steve Ballmer took over at Microsoft in 2000. Meanwhile, Apple's market cap has grown rapidly. The company's market cap currently sits at $222 billion. To some, including Ballmer, that might not mean much. Market capitalization changes all the time, and it's entirely possible that Microsoft will regain its standing as the industry's most valuable company within days. But it highlights a major issue: Microsoft is on the decline. And until Microsoft starts accepting that, things might only get worse.
1. The pressure is off
2. It's a wake-up call At the same time, it's a good wake-up call for Microsoft. It was making poor decisions that negatively affected its business. At the same time, Apple, Google and other top competitors were finding new ways to attract consumers. By losing the top position in the industry, Microsoft might have finally gotten the wake-up call it needed. The company can no longer rely on software and believe that it will be the leader indefinitely. Since Ballmer took over, the tech business has been changing rapidly. Meanwhile, Microsoft's operation has stayed relatively constant. That can't happen anymore. 3. It makes the company look at Apple If nothing else, Microsoft's decline makes the software giant evaluate Apple even more than it has in the past. What is Apple doing right? What kind of products is Apple offering that's helping the company grow so rapidly? Is there something that Microsoft can do to stymie Apple's growth and steal market share for itself? These are just some of the many questions that Microsoft should be asking itself right now. Apple is now the industry's most valuable company. And until Microsoft starts accepting that and looks toward Apple for inspiration, things won't get any better for the company. 4. It could help its reputation One of Microsoft's biggest problems is its reputation. As the industry's biggest tech firm, the company has faced criticism over its size and dominance in the marketplace. In the past, some have called the company a "monopoly." Even Bill Gates got a pie to the face, simply because Microsoft had become what it was. But all that has changed. Microsoft is no longer the industry's most valuable company, and it can't be looked at as the dominant firm that will destroy everything. Microsoft is the underdog now. And it should embrace that.