10 Reasons Why We Don't Need Another Browser - Getting People to Switch Browsers (
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5. Extensions are extremely important
One of the main reasons why users download
Firefox and subsequently stick with it is its thousands of extensions. From
social networking tools to e-commerce add-ons, the browser goes beyond Web
surfing. It's a key advantage Mozilla enjoys. It's also one of the main reasons
why so many Firefox users are loath to switch to other browsers. RockMelt will
be no exception.
6. Third-party application integration
Several companies use Internet Explorer because some enterprise software is
only compatible with Microsoft's browser. If employees want to be able to
access an online application when they're away from the office, they might
require Internet Explorer. If Mozilla and Chrome haven't been able to break
those companies away from Internet Explorer, I don't see how RockMelt can.
7. Innovation continues
Although every browser on the market today is in need of some improvements,
they're constantly being updated to address those shortcomings. Google, Apple,
Microsoft and the others are currently working on ways to increase their user
bases with new features. Who's to say RockMelt can improve upon the innovation
that continues in the market?
8. Time matters
When RockMelt will finally release its browser is anyone's guess.
Andreessen told The New York Times in a recent interview that RockMelt is still
in its early development stages. And since the company is building the browser
"from scratch," it could take quite a long time before it's released.
The market could be a different place by then. And RockMelt's browser might be
obsolete the day it's released.
9. The OS is going online
We
also can't forget about Chrome OS. With Google and Microsoft vying for the
online operating system market, it's possible that browsers might be a thing of
the past. Over time, I believe more computing will move to the Web, causing
browsers to be a part of the computing experience, rather than just a tool that
helps us surf the Web. If RockMelt isn't prepared for that, it could be a
problem.
10. Competition is fierce enough
There is still competition in the marketplace. RockMelt will be up against
major companies with billions of dollars in cash to invest in anything they
want. If RockMelt innovates in the marketplace, Google, Microsoft and Mozilla
probably wouldn't hesitate to build a similar feature into their own browsers.
In the meantime, RockMelt and its relatively nominal market share would be
pushed aside.
Overall, it seems that a new browser is an awfully tough sell.
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