Fighting Chrome on Multiple Fronts
5. Enhance Windows 7 Starter Edition
Chrome OS isn't necessarily a threat to any
Windows 7 edition other than Starter. Realizing that, Microsoft should spend
the next year improving Starter Edition to better compete against Chrome OS
when it's released. Yes, that means adding back some of the (many) features
users won't find in Microsoft's simplest operating system version.
6. Play even nicer with developers
One of the big factors that has yet to fully play out regarding Chrome OS
is how software will be integrated into the operating system. For now, it
features several Web apps that users can access, but what
about more capable software that is slowly making its way online? If
Microsoft really wants to beat Chrome OS, it needs to provide the platform that
has what software users want. That can only happen through strong relationships
with third-party developers. Microsoft needs to get to work on that
immediately.
7. Work on multiple online properties
Another key component in Microsoft's strategy to beat Chrome OS must be the
improvement of its other online properties. Bing is a great search engine with
several neat features. Bing Maps is arguably better than Google Maps. Microsoft
needs to continue improving its online services to attract more users from
Google. That could help limit Chrome OS' impact online.
8. Use some cash
If Microsoft has anything, it has money-and lots of it. The company should
use some of that financial muscle to develop an operating system superior to
anything Google plans to do with Chrome OS. It could also use that cash to
acquire some companies that would help in that endeavor.
9. Improve security
One of the main topics Google will touch on with Chrome OS is its security.
Undoubtedly, the company will talk about why
Chrome OS is more secure than Windows. Realizing that, Microsoft needs to
work diligently to improve the security of its platform over the next year. If
it can, Google won't be able to depend on making use of the security issue that
has consistently haunted the software giant.
10. Prepare for the future with Windows 8
Finally, Microsoft needs to prepare for the future with Windows 8. Windows
7 might have only hit store shelves in October, but Chrome OS looks toward the
future. Microsoft needs to plan for the future of computing that will be
increasingly built on cloud computing and ensure that Windows 8 is closely
aligned with this trend. At the same time, it needs to remember the customers,
particularly in enterprises, who want to stick with conventional computing. If
it does so, Microsoft will have the market covered. And that will only spell
trouble for Google.








