Enterprise Applications: 10 Things Steve Ballmer Must Do to Preserve His Legacy

By Don Reisinger  |  Posted 2010-06-14 Print this article Print
10 Things Steve Ballmer Must Do to Preserve His Legacy

10 Things Steve Ballmer Must Do to Preserve His Legacy

by Don Reisinger
Microsoft CEO Steve Ballmer is in a dangerous position. The company that he took over from its founder, Bill Gates, is a shadow of its former self. When Ballmer took the CEO spot, Microsoft had a market capitalization of more than $500 billion. Today, it's hovering at just more than $200 billion, and for the first time in a long time, it's no longer the most valuable company in the industry. Ballmer has even presided over the first layoffs in Microsoft's long and storied history. That's precisely why it's time Steve Ballmer starts thinking about his legacy. He took what has been the most successful company in the industry and turned it into a company that has been beaten by Apple and a small search start-up that turned into one of the most dominant companies the industry has ever seen. Things aren't going well for Ballmer. It's time he starts setting things straight. This is how to do it.
Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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