Tipping the Scale in Favor of PC Upgrades

By Don Reisinger  |  Posted 2009-10-20 Print this article Print

5. Focus on Reliability

Microsoft continues to say that Windows 7 will be the most reliable operating system yet. If that's true, the company should prove it to the enterprise. Most reviews have shown that Windows 7 is faster than its predecessors and, depending on how you calculate it, the operating system boots faster than Vista. But it's the fact that Windows 7 comes packaged with all the stability of Windows Vista Service Pack 2 that should attract companies. Windows Vista is reliable now. Windows 7 is too.

6. A Same, New Design

Microsoft also can't lose sight of the enterprise's desire to maximize productivity. Switching from Windows Vista to Windows 7 won't be a big stretch, since the latter uses the former's Aero interface, but a switch from Windows XP is a different story. Microsoft needs to drive the point home that Windows 7's learning curve isn't all that great, since at the very heart of it all, the new operating system is Windows, regardless of its new look.

7. The Taskbar

Another key feature Microsoft should point out is Windows 7's new and improved taskbar. That feature allows users to quickly sift through open windows to find the desired application. Most reviews have said that it significantly increases productivity and improves upon Mac OS X's taskbar. It's something to be mentioned to enterprise customers.

8. Talk About Netbooks

More companies than ever are considering a move to netbooks. Windows XP is the operating system that many of those companies are currently employing on netbooks. But as netbooks grow in popularity, it's Windows 7 Starter Edition that will provide the best experience. Microsoft should remind companies of that and make it clear that if an organization plans to tie part of its budget to netbooks, Windows 7 should be the focus of that investment.

9. Call to Hardware

Microsoft can't forget that many companies are using outdated hardware because of their fear of Windows Vista. They're in desperate need of a refresh. But this need is also complicated by the prolonged recession, which is keeping IT budgets tight and in many cases slowing PC hardware replacements. The advent of Windows 7 can help convince IT managers that it's time to find the money to invest in up-to-date computers and an operating system. Microsoft should focus its efforts on reminding them of that.

10. Look to the Future

Companies are always wondering what is on the horizon. If Microsoft wants Windows 7 to be a success, it needs to reassure them that this operating system will be carrying Microsoft into the foreseeable future. Sure, the company is already working on Windows 8, but companies need to know that Windows 7 will have the longevity that they require.

Because, in the end, longevity is what everyone is looking for.

Don Reisinger is a freelance technology columnist. He started writing about technology for Ziff-Davis' Gearlog.com. Since then, he has written extremely popular columns for CNET.com, Computerworld, InformationWeek, and others. He has appeared numerous times on national television to share his expertise with viewers. You can follow his every move at http://twitter.com/donreisinger.

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