Adobe Pursues Enterprise Goals

By David Coursey  |  Posted 2004-12-03 Print this article Print

PDF would become the standard of corporate document management if company had its way…and Microsoft didn't interfere.

When you think about enterprise software, Adobe Systems is probably not the first company you think of. But during 2005, the company best known for PhotoShop and Illustrator is hoping the change that. Of course, if Microsoft were really watching closely, Adobe might find itself with a serious challenger. Adobe is trying to turn its Acrobat portable document format into the lingua franca of corporate document management. If you have enough money, Adobe has a family of servers that work with third-party document management solutions to provide a complete solution for document storage and recovery. The company has also claimed a space in forms management, offering servers that, for example, allow any Acrobat Reader user to store partially filled forms for completion later. This is something the Reader software wont do by itself and I have to wonder if the reason it doesnt has more to do with protecting Adobe revenue that maintaining control of data.
Adobe has also recently announced a deal with GeoTrust to provide secure digital forms, assuring users that their information is safely encrypted and will only be sent back to the proper e-mail address for processing. Adobe is making something of a big deal out of its ability to provide document security in a file format that, while open, it controls.
The recently introduced Acrobat 7 software, while still too expensive for wide corporate consumption, at least allows users to create a document than can be reviewed and annotated by users of the free Reader product. Previously, reviewing and annotation required a copy of Acrobat itself. Version 7 also includes a number of features that improve form creation and other enterprise functionality. Click here to read more about Acrobat 7.0. Adobe is known for selling expensive software and this new endeavor is no exception. Its still easy to spend several hundred dollars a seat for an enterprise Acrobat installation. But if youre smaller than an enterprise customer, not to worry: Adobe doesnt much care about you. Next Page: Different Tools

One of technology's most recognized bylines, David Coursey is Special Correspondent for, where he writes a daily Blog ( and twice-weekly column. He is also Editor/Publisher of the Technology Insights newsletter and President of DCC, Inc., a professional services and consulting firm.

Former Executive Editor of ZDNet AnchorDesk, Coursey has also been Executive Producer of a number of industry conferences, including DEMO, Showcase, and Digital Living Room. Coursey's columns have been quoted by both Bill Gates and Steve Jobs and he has appeared on ABC News Nightline, CNN, CBS News, and other broadcasts as an expert on computing and the Internet. He has also written for InfoWorld, USA Today, PC World, Computerworld, and a number of other publications. His Web site is

Submit a Comment

Loading Comments...
Manage your Newsletters: Login   Register My Newsletters

Rocket Fuel