Amazon Launches Customer Video Campaign

By Evan Schuman  |  Posted 2007-11-12 Print this article Print

The company's program is designed to encourage customers to post video reviews of Amazon products.

In dropping the second shoe of its holiday video strategy, Amazon Nov. 7 launched a program to encourage customers to post video reviews of Amazon products. Amazon the week before announced that it had posted its own videos of some 450 top-selling products. The site posted a few user-generated video examples, but whether consumers will routinely take the time to create such postings is unclear. But if Amazon can take the YouTube-trained video-crafters and get them to generate even a small fraction of the consumer comments that have become the Amazon trademark, this could be a major step for e-commerce video.
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Evan Schuman is the editor of's Retail industry center. He has covered retail technology issues since 1988 for Ziff-Davis, CMP Media, IDG, Penton, Lebhar-Friedman, VNU, BusinessWeek, Business 2.0 and United Press International, among others. He can be reached by e-mail at

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