An RFID Makeup Test That Goes Well Beyond Cosmetics
An innovative RFID trial in Tokyo is using RFID-tagged lipstick to record when various products are sampled and to give store clerks a full customer history of products purchased and tried.An innovative RFID trial in Tokyo is using RFID-tagged lipstick to record when various products are sampled and to give store clerks a full customer history of products purchased and tried. The trial—involving retail chain Mitsukoshi, cosmetics company Shiseido and RFID vendor Fujitsu—also offers consumers a "virtual real-time makeup" session featuring a camera-equipped kiosk, display and RFID tag reader "that will enable customers to view on the display how particular products would look on their face by waving tagged cosmetic products such as lipsticks or eyeshadows over the tag reader," the companies said in a statement. Anticipating a time when customers will want to do these visual adjustments at home, the trial is also giving 50 consumers tagged makeup, PCs and tag readers so they can play with the makeup at home, while their every choice is recorded within their customer profile.
The trial will also leverage the trends of social retailing and collaborative selling, which are fancy terms for leveraging the opinions of strangers to influence purchases.