Best Buy, Amazon Pushing Video Visions
Best Buy launches a private video-sharing service, while Amazon offers videos with its top toys this holiday season.Creating what amounts to a private version of video-sharing site YouTube, Best Buy is launching a video sharing service the week of Nov. 5. It differs from YouTube in that customers have a much smaller audience and that they have to pay. In the reversal of age-old television advertising pricing models, Best Buy wants more money for delivering a much smaller audience. There's logic to it. Instead of consumers sharing their private videos with the world, they'll pay a few extra dollarsBest Buy wants $7 for 100 minutes of video hostingto exclude anyone who is not on their list.
"With the growing popularity of video, fueled in part by social networking sites, we've actually seen an increase in customer demand for alternative video sharing solutions," said Kevin Winneroski, a vice president at Best Buy, based in Minneapolis, Minn. "Many customers, particularly families with children, don't want their personal memories available for anyone to see in the public domain, nor do they want to share them in a cluttered environment that includes advertising. Through Best Buy Video Sharing, customers can safely store their videos and share them only with the friends and family they choose."